What we've learned
shipping 120+ sites.
Long-form thinking on SEO, GEO, the Map Pack, AI search, and reputation. No fluff, no listicles — only what we've actually seen work across our portfolio.
Recent writing.
Why your roofing business should care about ChatGPT citations
When an Edmonton homeowner types "best roofer near me" into ChatGPT in 2026, four brand names typically come back. We tracked a 14-truck Alberta crew across 9 months of GEO work — by month four, ChatGPT was naming them first, twice as often as their main competitor. Here's the full playbook.
Hybrid React vs WordPress: a benchmark across 50 service sites
We've shipped 25 Hybrid React (Next.js) builds and 25 WordPress builds over 18 months — for service businesses in roofing, legal, HVAC and home renovations. We ran them all through the same Core Web Vitals, SEO and conversion battery. The results are clearer than the discourse online suggests.
The Map Pack in 2026: 7 signals Google cares about now
We've tracked rank-grid data on 38 Google Business Profiles across 12 cities for 18 months. Most of the "2018 GMB tactics" advice on the internet is still right — but the relative weights have shifted significantly. Here are the seven signals that actually moved the needle, in order, with action checklists for each.
Reputation management is now a ranking factor (here's the proof)
Google patented review-text analysis in 2023. In 2026, the SERP data shows they're using it. We've watched 47 client profiles across two years — review velocity, rating drift and response timing all correlate with Map Pack and local-pack rank movement at statistical significance. Here's the data and the playbook.
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